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Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

Mueller Confirms Small Pilot Group

Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding over time. The company formally announced the alpha at Search Central Live APAC. On Bluesky, Google Search Advocate John Mueller tried to set expectations for SEO professionals, writing: “The initial pilot is going to be

Duolingo Social Media Guru Zaria Parvez Exits

Duolingo’s senior global social media manager, Zaria Parvez, has left the company, the company confirmed to ADWEEK. Her last day was Friday (August 15). She announced her departure on her LinkedIn page on Monday. “After five unforgettable years, 8 billion impressions and even more jaw-drops—it’s time to take off the suit,” she wrote. “It’s been

New report asks brands to think about experiential marketing a little differently

As such, the practicality of experiential marketing is a big part of the pitch. The ROX framework helps brands map the value of their experiences across five dimensions – brand strength, audience engagement, sales impact, PR and storytelling, and organisational insight – while also looking at the entire event lifecycle. Case studies demonstrate how the

Why CMOs Should Rethink ROAS As A North Star Metric

If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful.

Operationalizing generative AI for marketing impact

Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of this change is generative AI. For senior marketing leaders, the question has moved beyond “Should we use AI?” to “How do we scale it

The hardest Who’s that Pokémon? Quiz you’ll attempt today

So you want to be a master of Pokémon? We all know the theme tune –but now it’s time to put your knowledge to the test in my latest quiz. When watching the Pokémon Indigo League series as a child, it always used to bug me how easy it was to guess which of the

How To Create Your Instagram Content Plan (With Free Template)

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an essential blueprint to help you keep your posts aligned with your strategy and your overall marketing goals. Posting without a plan can just be a

Havas joins race to answer clients’ zero-click search concerns

As users adopt AI search tools like Google’s AI Overviews or ChatGPT in lieu of traditional search engines, clients are worried about what exactly generative AI search tools are saying about their brands and whether that can be measured and ultimately, influenced. French holding company Havas is the latest to start offering some answers to

Dale Crosby Close’s daily animations are hilarious hallucinations

The hope being, that later down the line, any of these rather unserious observations could lead to something that might make people laugh. “Life can be a pretty rough raisin,” he says, “so if I manage to distract someone from whatever they’re going through or brighten up their day or remind them that it’s okay

Google Expands iOS App Marketing Capabilities

Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied behind their backs. Measurement was limited, signals were weaker, and getting campaigns to scale often required more guesswork than strategy. Google Ads Liaison, Ginny Marvin,

11 AM Is CNN’s Highest-Rated Hour

CNN’s most-watched program on Monday was the 11 a.m. edition of The Situation Room with Wolf Blitzer and Pamela Brown, which recently celebrated its 20th anniversary, with 600,000 total viewers. The 11 a.m. hour of the Situation Room finished in second place in the Adults 25-54 demo, with 104,000 viewers, trailing CNN NewsNight with Abby

I feel a spiritual connection to Depop’s new ads

As an almost exclusively second-hand shopper, I’m well acquainted with the thrill of finding treasure amongst thrift shop clutter. Celebrating this feeling is online second-hand marketplace Depop, with its vibrant new campaign that captures the euphoria of striking preloved fashion gold. The best billboard ads are carefully crafted to make us stop and stare, and

Google Answers Question About Core Web Vitals “Poisoning”

Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted in figuring out what was going on. The person posted on Bluesky, tagging Google’s John Mueller and Rick Viscomi, the latter a DevRel Engineer at

4 steps to kickstart incrementality without overcomplicating it

I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think more seriously about incrementality.” The good news? You don’t have to overhaul everything at once. Here’s how to start. Step 1: Recognize attribution’s limits This isn’t just about

In Freefall, Aria Shahrokhshahi follows a 62-year-old skydiver as she prepares for her next jump

When Aria got the email about the project he was shooting stills on the upcoming Aidan Zamiri-directed Charlie XCX film The Moment. On receiving the brief, Aria says: “I loved the idea, that it was chapters with different directors and everyone’s coming at it from a different place with different life experience,” so he decided

Google Explains Why They Need To Control Ranking Signals

Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s about the inability to control certain kinds of external signals. Kenichi Suzuki Interview With Gary Illyes Kenichi Suzuki (LinkedIn profile), of Faber Company (LinkedIn profile), is a respected Japanese search marketing expert who has at

Warby Parker joins brands that have killed home try-on in favor of virtual tests

The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five

Uniqlo’s Pokémon collab accidentally stars a hilariously saucy design

Fashion brand Uniqlo is known for its quirky collabs, most recent being its Pokémon collection. While most of the drop was met with excited praise from fans, one t-shirt in particular caused a stir for it’s suggestive text. With some of the most iconic character design in gaming history, it should come as no surprise

Ex Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that could disrupt the entire industry business model. To get a better understanding of this, I spoke to the 25-year veteran and SEO pioneer Duane Forrester

Tuesday, August 12 Evening Cable News Ratings: The Five Leads Again

Jesse Watters‘ absence from his 8 p.m. ET show pushed it to the No. 3 position on Fox News in total viewers and the Adults 25-54 demo. As usual, The Five was the evening’s top show across the board. CNN’s top show in total viewers was the 5 p.m. edition of The Lead with Jake

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