The world of audiophile headphones has been a tad dull in 2026… then one of the premier brands releases a new ‘affordable’ headphone based on cutting-edge preference targets, and I’m officially no longer bored! Dan Clark Audio is shaking up the sub-$900 market with the Aeon Core, a striking pair of closed-back planar magnetic headphones.
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Welcome to Pulse: this week’s updates touch how you measure AI visibility, what to expect from llms.txt, and where the agentic web heads next. Microsoft shipped new AI citation tools, fresh data landed on llms.txt, Google and two coalitions published agent specs, and the UK set new ranking rules for Google Search. Here’s what matters
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Plus, how much it costs to sponsor a retail upfront.
Read MoreThis series explores wind-swept grain fields near Hamburg, revealing fluid patterns, soft textures and shifting forms that transform familiar landscapes into abstract studies of movement, light and rhythm.
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As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been
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After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a new survey from eClerx, 78% of marketing leaders say their martech stacks do not support their business goals despite significant investment over the past several years. At the
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Each poster design by Nguyen Gobber is unique to that specific event and made in direct response to the evening’s performance, meaning they range drastically in colour, character, tone and type. The process usually starts with Hoang and David listening to the music and noting down any triggered associations, which become the foundation of the
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Eleven companies, including Google, Microsoft, GitHub, and Hugging Face, have published Agentic Resource Discovery (ARD). The open specification sets out how AI agents find and verify tools, skills, and other agents across the web. The contributors released the draft spec on June 17, along with reference implementations from several of them. ARD is licensed under
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Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over again — to the point where you swear you’ll never buy that product because they’ve hounded you and interrupted your content experience? Omnicom, via its Omnicom Media and Omnicom Production arms, plans to
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Sovereign Tower goes in the opposite direction to many new games, RPGs, and even the best indies, by dropping grand scale for a single stage – a magical tower – and just letting the wonderfully elegant art direction do all the work. Developer Wild Wits’ art director, Gobert, uses line art and colour to draw
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OpenAI says GPT-5.5 Instant, the default model for free ChatGPT users, now performs comparably to its frontier Thinking models on health questions. The claim is based on the company’s own health evaluations. Health is one of the categories drawing the most scrutiny over AI-generated answers. For example, a Guardian investigation reported that some Google AI Overviews
Read MoreDistant draws from tidal zones and rock formations that have become somehow disconnected, shifted into something more unsettling, a world where colour has moved just far enough to suggest another atmosphere entirely. Rock pools hold light that feels borrowed from somewhere else. The landscapes remain familiar, but the energy running through them has been altered.
Read MoreTL;DR AI Visibility has changed the role of marketing and comms pros across paid, earned, owned, and shared media. It’s no longer just about optimizing for SEO with keywords—now we have to create content that AI finds credible enough to cite by ensuring our four streams work as a system, boosting credibility. Here’s what communications
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The length gap is real and well-documented, with some measurements describing ChatGPT prompts running an order of magnitude longer than a typical Google query by character count. None of that tells you what to do on Monday. The part that should change how you read your own reporting is not the length of the input;
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Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. This is the velocity trap of B2C marketing. Winning today requires a relentless volume of creative experimentation, yet building a massive in-house team to handle
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Paris-based comic book author Louise Laborie’s illustrated worlds ooze with quiet sadness. The creator of the graphic novels Rock‘n’roll Suicide and Morgane Fox is an expert in adapting a familiar, cozy melancholic Americana through neon light spilling out onto streets and headlights twinkling like firebugs on a vast, dark highway. It’s all down to the
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This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic
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This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new World Cup playbook The World Cup used to be a guaranteed search traffic bonanza for publishers. In the age of AI
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Father’s Day gifts can often fall into the same boring and bland categories – slippers, a new mug, a whimsical BBQ apron, a screwdriver set, blah blah. But if you want to get your tech-savvy dad something he might actually use, let me introduce you to TourBox. This company specialises in custom software controllers designed
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The UK’s Competition and Markets Authority has introduced two new conduct requirements for Google’s general search services, one covering how organic results are ranked and another covering search data portability. Under the fair ranking requirement, Google must rank organic results using objective and non-discriminatory criteria, including in AI Overviews, but not sponsored results. It also
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