Blueprint — page 15 | The Gradient

Omnicom Shrinks. WPP Cuts. Publicis Grows.

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Omnicom Shrinks. WPP Cuts. Publicis Grows.

Automotive Illustration Collection

Cars have been one of the recurring themes throughout my illustration career. Whether I’m creating artwork for a luxury car show on the shores of Lake Como or visualising emerging technologies such as hydrogen-powered vehicles and clean energy infrastructure, it’s a subject I never tire of exploring. Here is a selection of automotive illustrations from

The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era

No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results,

Adobe brings GEO to CX Enterprise with Adobe Brand Visibility

Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system built to simplify how businesses manage the customer lifecycle, from acquisition to prospect engagement, to driving conversion and

Studio Nari wordmark gives Threads a voice of its own

The wordmark cements itself in the physical due to its angular, sculpted form, based on the strategic concept underpinning the new brand, which Nari calls the “Trending Chisel”. Lauren explains: “We became interested in how culture moves through emphasis, highlights and fragments of conversation, and wanted to translate that behaviour directly into the wordmark and

Bing Rolls Out AI Citation Share In Webmaster Tools

Microsoft is adding four new features to the Bing Webmaster Tools AI Performance dashboard preview: Intents, Topics, Citation Share, and Compare. All four are beginning to roll out globally. Three of the features were previewed at SEO Week. This is the official preview rollout. What’s New Citation Share shows your site’s percentage of all citations

Future of TV Briefing: Fox finds its programmatic identify in Roku

Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more Fox + Roku Well, that’s one way to modernize an advertising business. In acquiring Roku, Fox stands to shore up two of its biggest weaknesses in today’s TV – and increasingly streaming – ad market: a dearth of first-party data and a fledgling

Shameless or honest? Epic divides Unreal Engine users with AI concept art

Epic has slowly been integrating AI for some time now, but for many creatives, it’s still a touchy subject. From scepticism to outright hatred, many have continued to express their dislike for the game company’s embrace of AI tools, despite Epic’s positive transparency around the controversial topic. Doubling down despite the backlash, Epic recently shared

Better AI Outputs & SEO Results

Most SEO teams already use AI to write content. Almost none of them can explain the system behind it. In a recent SEJ webinar, Darrell Tyler, Senior Manager of Organic Growth at CallRail, shared a stat from his own conversations across the industry: roughly 85% of the SEOs he talks to use AI for content,

Shortlist Revealed for ADWEEK Media Plan of the Year 2026

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards. For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]

The 4 PR and Marketing Metrics that Matter for AI Visibility

Gini Dietrich reveals the 4 metrics that matter for AI visibility in 2026—and why impressions, reach, and AVEs won’t survive your next budget meeting. The post The 4 PR and Marketing Metrics that Matter for AI Visibility first appeared on Spin Sucks.

Which Protocol Spec Matters For Your Website

If you run a small merchant business and you have been searching for “agentic commerce protocol specification for small merchants,” you are looking for the wrong document. The right answer lives in your platform admin panel rather than in the spec. Agentic commerce protocols, ACP from OpenAI and Stripe, and UCP from Google and Shopify,

3 direct mail lessons for evaluating agentic commerce

Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about year one and a little less sure about year three. This is where a successful pilot turns into technical and operational debt. The agentic commerce pitches start to blur together.

“Our power has always been in the ability to curate”

Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast: Automation isn’t detracting from design thinking. It’s taking away design time. It’s changing how design is delivered. Our power has always been in the ability to curate. We used to print everything in the studio, put it up on a wall and critique

AI Trust Signal Strategy & Boost Local SEO Reviews

This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI

An introvert’s guide to navigating Cannes Lions 2026

Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. On at least one afternoon she intends to disappear — onto her balcony, alone, with a glass of wine and

New Adobe Creative Cloud updates will genuinely save you time

Adobe has just announced a sweeping set of updates across Creative Cloud, and if you’re a photographer, video editor, or designer, you’ll want to know about them. Rolling out this week, these innovations are squarely focused on cutting out the friction of editing, giving you more time to create. From AI-powered video generation inside Lightroom

Microsoft Advertising Launches Product Explorer

Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with

Salesforce acquires Fin, formerly known as Intercom

Salesforce signed a definitive agreement to acquire Fin, a customer agent vendor formerly known as Intercom, for approximately $3.6 billion. The deal comes only one month after Intercom adopted the Fin name. The company’s core offering is an AI agent that specializes in end-to-end resolution of complex customer queries across channels, including live chat, email,

Finding Client Opportunities In Competitor Feedback

SEOs all know how important reviews are as a local SEO ranking factor and decision maker for users. But how many SEOs are actually using the review content to help with their roadmapping and content updates? Reviews are typically looked at as a reputation task, and the focus is on the quantitative data (number of

TikTok turns discovery into a performance pitch

Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. Then large language models (LLMs) arrived and rewrote the dynamics of search entirely. That doesn’t necessarily hurt TikTok, said Isobel

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