High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented scrutiny from the C-suite. CMOs face tough choices: delivering indisputable, near-term ROI while advancing long-term brand and market share goals. Yet this perfect storm also allows savvy leaders to show
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We chat to the acclaimed graphic designer and art director as he becomes Pentagram London’s newest partner.
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This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. If you’re not part of the AI answer, you’re not part of the deal. In fact, 89% of B2B buyers use AI platforms like ChatGPT
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This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. ‘A big win for Google’ After months of buildup, the Department of Justice’s behavioral remedies for Google, revealed on Sept.
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Since it was announced five years ago that IO Interactive would be making a James Bond game, it felt like a natural fit for the studio known for Hitman, a series known for having you visit glamorous locations around the world in a sharp suit, and very much with a licence to kill. But an
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Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations. Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases. A
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American Eagle released its second-quarter earnings on Wednesday, and while the results weren’t exactly stellar (comp sales slid by 3%) those figures include only about a week’s worth of the cultural tidal wave generated by “Sydney Sweeney Has Great Jeans,” the campaign that broke the internet when it debuted on July 23. To gauge the
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Nadav Kander is a Kentish Town-based photographer who is well known for his moody, atmospheric photographs. Scratch that, he’s the man behind some of my most beloved photographs of artists, such as David Lynch, Adam Pearson, Benicio Del Toro and other magnetic subjects, in which his photographic eye for light and darkness pulls powerful auras
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Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines? In this two-part interview series,
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Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates insight. But this data only matters when it’s activated. That requires systems to ingest, analyze, orchestrate and act on it successfully. Far too often, data remains siloed, fragmented or trapped in disconnected tools, leaving businesses
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. When it comes to finding the best gaming monitor, it’s often a balancing act between power, performance, resolution and sadly, budget. The Alienware
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This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. Growing up, summer was a time of transformation. Kids would come back from the break with different heights and hair styles. The same could be said for the TV, streaming and
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With two types of the knot structure to play with: the four-loop and the three-loop clover knot, Eikou began the slow process of analysing which configurations could build the forms of a Latin alphabet. “Initially, four-loop alone limited curves like the letter C and S, to the construction of straight directions”, he shares. “Adding the
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A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals but stop short of forcing a breakup. Reuters reports that Google won’t have to divest Chrome or Android, but it may have to share some search data with competitors under court-approved terms. Google says it
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Google will avoid a breakup and face much softer remedies than the U.S. Department of Justice sought in its landmark antitrust case, a federal judge ruled Tuesday. The search giant will keep control over its Chrome browser and Android operating system, with its grasp over search data limited. District Judge Amit Mehta barred the company
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These days artists have the technologically enhanced spectre of AI to worry about, but large language models aren’t the only cause for allegations of copyright theft. An independent artist has taken to social media to accuse the expanding international fashion brand Urban Revivo of using her work without permission in its products. Celine Ka Wing
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Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about:
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Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly tripled,
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Jan continues, “I like working with shocking subject material; creating designs that can challenge what is ‘acceptable’ to wear on a t-shirt.” These aren’t for the zip-ups and are not to be buttoned-up, but to be worn to be loud about what you identify with. These are worn signifiers, woven in with your own set
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LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn to their networks first, with nearly two-thirds saying colleagues help them decide faster and with more confidence. Key Findings LinkedIn’s research indicates that professional networks
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