The role of Transaction ID (TID) in programmatic advertising has become one of the most contentious topics in recent weeks, as buyers, sellers and technology intermediaries debate its implications for transparency, control and revenue. The latest flashpoint bubbled to the surface last week when Prebid quietly issued a change that rendered TID non-unique across exchanges,
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Over the last month, I’ve been using and testing the Satechi 67W Slim Wall Charger, which bears an unusual distinction among almost all travel chargers on the market, in that it doesn’t look absolutely diabolical. This Actually Pretty Nice-Looking™ wall charger is a charger intended for on-the-go users who need to charge up more than
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Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. Google rolled out an iterative update to AI Mode AI Mode now handles complex STEM questions and delivers more concise responses. The update arrives as students return to school.
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Sinclair’s AMP Media will launch a new local sports podcast called THE TUNDRA: A Podcast on The Green Bay Packers. THE TUNDRA will be produced in partnership with Sinclair’s Fox affiliate WLUK in Green Bay. The show will feature former Packers’ fullback John Kuhn and journalist Matt Schneidman sharing insider stories, provide game analysis, and
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My first piece of advice here is simple. You say people gloss over when you mention your day job, so don’t mention it! Especially not early on in your conversation. You say you have loads of creative endeavours, so lead with them and make them the first impression of you. Passion is infectious, and if
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“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization). This article grew out of
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Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy. If there’s a central message to the updates for the Salesforce marketing applications, it’s this: Welcome to the age of intelligent, data-driven marketing, powered by enhanced AI capabilities. To be successful
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It’s already tricky enough to sum up a film in a singular poster, but when it comes to horror movies, you’ve got the added challenge of adding a sprinkle of spookiness. Expertly showing us how it’s done is the new poster for The Conjuring: Last Rites, with its ingenious negative space design. The best movie
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The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet. A final Office action refusing registration was issued by the US Patent and Trademark Office. The WordPress Foundation has the option to request a reconsideration,
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As if there wasn’t enough consolidation in agency land — and the marketplace confusion that comes with it — this week is going to be another game-changer as Cindy Rose officially takes over running WPP and Dentsu formalizes its intent to get out of the global holding company race. Rose’s opportunities and challenges are being
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Pat Thomas, a London based artist, was working on a lot of editorial briefs with fast turn arounds and low budgets. Required to work quickly in ink with digital colouring, Pat began to feel disenfranchised with staring at the computer all day. “Cmd+z doesn’t exist on paper,” says Pat, reflecting on how he then mourned
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For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can
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More changes are afoot at WPP, as chief operating officer and board member Andrew Scott announced on Friday (Aug. 29) he will retire at the end of the year. Scott had been WPP’s COO since 2018, overseeing its operational structure and leading acquisitions. He joined the company in 1999 as a director of corporate development
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Remember when Netflix was eight dollars a month? Now it’s nearly tripled in price, carved into ad-riddled tiers, while free-to-air TV has been gutted into unwatchable dreck. The streaming giants hooked us with cheap content, killed the free alternatives, then cranked up prices once we were trapped. Well, I reckon we’ll soon be watching the
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Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In this article, we’ll look at different prioritization methods and what you can do when you have more work than support to do it. What Is
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are
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How does a photograph of melting snow turn into the silhouette of a polar bear? This is something only the artist Junhyeok Jang – who creates multi-layered graphic and photographic works – can answer. It all begins with his film camera: “I capture everyday moments and later extract fragments from these images to reinterpret as
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AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and opportunities. Join Samanyou Garg, Founder of Writesonic, on September 10, 2025, for a webinar designed to help marketers and SEO teams master AI visibility. In
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Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and navigated the company’s marketing through several years of difficulties due
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The best Unreal Engine 5 courses can help you get up to speed in the hugely popular game and 3D creation platform. Whether you want to use Epic Games’ platform to develop video games, VFX, product and architectural visualisation or animation, there’s a course or tutorial out there to help you find your way. UE5
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