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Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

Dina Litovsky on the ethics of photographing the public

Dina Litovsky took to the Nicer Tuesday stage in New York City with It’s Nice That’s US editor-at-large Elizabeth Goodspeed to discuss her incredible body of work featuring starkly lit, uncompromising photographs as seen in The New York Times and Time magazine. Speaking about her career, Dina explained how being a photographer is a bit

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This

The next era of ABM is strategy-led and AI-enabled

The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has matured, a new reality has emerged: execution complexity, organizational inertia and outdated success metrics continue to undermine the outcomes ABM is designed to deliver. Two

Keep running out of Switch 2 storage space? This new launch is for you

Nintendo fans will know of the struggles related to the decision to natively support microSD Express formats in the Switch 2 console. Since this type of card was relatively unpopular to manufacture until that point, there have been reports of Express cards selling out at major retailers. And if you want full speeds in your

New Strategies To Gain Local Search Visibility

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven search engine results pages (SERPs) are being disrupted by AI-driven experiences that anticipate, summarize, and even act on users’ needs. As generative AI tools like

The hurdles to Perplexity becoming the publisher-friendly LLM

This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues. Perplexity’s missed opportunity? Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly

Little Troop on striking a balance between the fresh and the familiar

Little Troop – the married design-duo Noemie Le Coz and Jeremy Elliot – delivered a talk bursting with humour and charm at June’s Nicer Tuesdays in New York, walking us through their designs for MoMA’s family festival, inspired by their own kids and their interactions with the natural world. The pair talked about striking a

Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A member of the r/TechSEO community on Reddit asked if it’s enough to upload the main sitemap.xml file, which then links to the more granular sitemaps.

News Networks Provide Coverage of the Minneapolis School Shooting

America is mourning another tragic shooting, as two young children, aged 8 and 10 years old, were killed and 17 others were injured in a Minneapolis suburb. The shooting, which took place at Annunciation Catholic School on Wednesday morning, occurred as students and faculty were participating in a Catholic Mass to mark the beginning of

‘Dread, anxiety… but also hope’: Here’s how creatives really feel about social media in 2025

You know how, on Facebook, some people don’t put ‘Single’ or ‘In a relationship’ but ‘It’s complicated’? Well in 2025, that feels like a good way to describe our relationship with social media too. If you’re a creative professional, I’m betting your relationship with these platforms has grown pretty complicated in recent years. You know

What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP

Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP appeared first on Search Engine Journal.

Top ways to use Zapier MCP server and LLMs to boost marketing performance

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to execute tasks. Imagine having ChatGPT automatically draft up and schedule social posts across different platforms when your team publishes a new blog. Or

Still life photographer Sam Nicklin loves vintage adverts, colour coordination and eBay

If you’ve recently encountered the work of Sam Nicklin, there’s a good chance it’s been his colour coordination series, Colours, which has been receiving much fanfare online. The personal project arose from one of Sam’s core hobbies – collecting. “My flat is full to the brim with weird pieces that I’ve collected from all over

Google Wants To Show More Links In AI Mode

Google says it’s actively working to surface more

The Trade Desk’s label change forces a reckoning for ad tech

In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry. For years, SSPs were cast as the critical pipes carrying publisher inventory into demand platforms. Now, The Trade Desk has decided those pipes are just resellers —

I’ve tested all the M-chipped MacBooks, and the M4 is the only option for students going back to school this year

If you’re a student looking for a new Apple laptop for when you get back to school, you may think getting the MacBook Pro is the best option. After all, it’s got higher specs than the Air, so it will no doubt keep up with all the demanding tasks that future you throws at it,

Google Rolls Out August Spam Update Targeting Search Quality

Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect possible ranking and traffic swings during the multi-week rollout. Monitor trends in Search Console and stay aligned with Google’s spam policies.

NBC and CBS Have Growth

CBS Evening News was the only evening newscast to record week-to-week gains in total viewers, and NBC Nightly News with Tom Llamas was the only broadcast to grow in the Adults 25-54 demo for the week of August 18. ABC World News Tonight, which saw David Muir absent for the week, was helmed by Mary

Creative Career Conundrums need you! Submit your burning questions

In answering your creative career conundrums we realise that some issues need expert support, so we’ve collated a list of additional resources that can support you across things that might arise at work. If You Could is the jobs board from It’s Nice That, the place to find jobs in the creative industries. Want to

Perplexity Launches Comet Plus, Shares Revenue With Publishers

Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when people read their work and when AI systems use it to answer questions. The company says subscriber payments go to partners, with a small portion retained to cover compute costs. How Comet Plus Works Comet Plus will be available for $5 per month.

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