Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

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Google Says AI-Generated Content Will Not Cause Ranking Penalty

Google Says AI-Generated Content Will Not Cause Ranking Penalty

Google’s Gary Illyes recently answered the question of whether AI-generated images used together with “legit” content can impact rankings. Gary discussed whether it had an impact on SEO and called attention to a technical issue involving server resources that is a possible outcome. Does Google Penalize for AI-Generated Content? How does Google react to AI

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Reddit’s big bet on becoming a discovery engine

Reddit’s big bet on becoming a discovery engine

Subscribe: Apple Podcasts • Spotify The through lines between search and social are more blurred than ever, and perhaps no platform is more aware of that than Reddit, which has been pushing to become a “go-to search engine” as CEO Steve Huffman put it on the company’s latest earnings call. Back in April, the social

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Julian Glander’s first feature film Boys Go To Jupiter is his goopy, neon magnum opus

Julian Glander’s first feature film Boys Go To Jupiter is his goopy, neon magnum opus

Boys Go To Jupiter channels the same loveable dorkiness as Adventure Time and also features impromptu, lo-fi musical numbers alongside a budget-savvy animation feel – like Dr Katz Professional Therapist, it makes the best of the limitations of indie animation. Like the way cult favourite animator Jonni Phillips features female voices in male roles and

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Why Semantic HTML Matters For SEO And AI

Why Semantic HTML Matters For SEO And AI

tags, it’s much easier for an AI agent to misunderstand what actions it should perform. When you use semantic HTML for things like buttons, links, and forms, the chances of an AI agent failing its task are much lower. The meaning inherent in proper HTML tags will tell the AI agent where to go and

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AI Scandals, Scam Ads, Cannes Lions, DM9 and Creative Integrity

AI Scandals, Scam Ads, Cannes Lions, DM9 and Creative Integrity

While TechMagic hosts Cathy Hackl and Lee Kebler are on vacation, we’re spotlighting a must-hear episode of Adspeak by ADWEEK. This week, Adspeak host and editor in chief Ryan Joe speaks with brands editor Rebecca Stewart and agencies reporter Audrey Kemp to unpack the fallout from this year’s Cannes Lions, where AI-manipulated case studies led

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These might be the most pretentious headphones ever (but I need them)

These might be the most pretentious headphones ever (but I need them)

CASETiFY embraces the Dutch Golden Age of art.

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Reshaping The SERP And What It Means For Your SEO Strategy

Reshaping The SERP And What It Means For Your SEO Strategy

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was always more ambitious. It was a vision of a Semantic Web, a web where the relationships between concepts are as important as the links between

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How to turn marketing attribution from a black box into a growth engine

How to turn marketing attribution from a black box into a growth engine

Marketing attribution often feels like a black box. Budgets go out, deals come in — yet the connection between the two remains frustratingly unclear. This lack of visibility forces marketing teams into a defensive posture, spending more time justifying their existence than demonstrating their impact. Over time, this erodes credibility, sparks budget battles, and makes

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Us breaks down the design-heavy process behind its tear-jerker Black Mirror episode, Eulogy

Us breaks down the design-heavy process behind its tear-jerker Black Mirror episode, Eulogy

Chris Barrett and Luke Taylor are the directing duo behind the studio Us. One of the pairs most recent directorial endeavours is Eulogy, a gripping TV episode on memory, desire, and acceptance, from the seventh instalment of Charlie Brooker’s hit TV show, Black Mirror. The episode’s main character, Phillip, portrayed by Academy award-nominee Paul Giamatti,

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6 AI Marketing Myths That Are Costing You Money

6 AI Marketing Myths That Are Costing You Money

Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully run your marketing strategy on autopilot? Or that AI-generated content should deliver instant results? It is time to bust the AI myths that are slowing you down and costing you money. Join Bailey Beckham, Senior Partner Marketing

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With all this AI skill, at what point are clients looking for payback?

With all this AI skill, at what point are clients looking for payback?

Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data crunching and even planning and buying. Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning. So

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Lenovo’s IdeaPad Slim 3 gets a price cut to just $169 for a limited time

Lenovo’s IdeaPad Slim 3 gets a price cut to just $169 for a limited time

Looking for an affordable laptop to get through your studies? You don’t necessarily need to splash out on one of the best MacBooks for students, as there are tons of alternative options over at Best Buy’s back-to-school sale. I’ve specifically picked out this deal on the Lenovo IdeaPad Slim 3 below as a top choice

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Google Is Testing An AI-Powered Finance Page

Google Is Testing An AI-Powered Finance Page

Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language questions about finance and stocks, get real-time information about financial and cryptocurrency topics, and access new charting tools that visualize the data. Three Ways To Access Data Google’s AI finance page offers three ways to

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Gray Media to Purchase 10 Local TV Stations From Byron Allen’s Allen Media Group

Gray Media to Purchase 10 Local TV Stations From Byron Allen’s Allen Media Group

Local TV station powerhouse Gray Media announced that it will purchase 10 television stations from Allen Media Group for $171 million. AMG, which is selling its stations as it looks to reduce its debt load, is owned by media mogul Byron Allen. With the purchase of the stations, which range from No. 75 to 189

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Tala Rae Schlossberg’s mixed media animations are sensitive analogue worlds

Tala Rae Schlossberg’s mixed media animations are sensitive analogue worlds

Tala continued to explore her love for the art of moving image taking on a role making videos at the The New York Times, before starting her own creative studio Two Toes. Co-founded alongside fellow designer and artist Kika Macfarane, the pair worked collaboratively on projects dedicated to visual storytelling for causes and brands such

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Cohorts, Clusters, And The Coming AI Ad System

Cohorts, Clusters, And The Coming AI Ad System

The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce, convert. Everything was visible. But GenAI doesn’t show its hand. The funnel still exists, it’s just hidden inside the model. Every time someone prompts ChatGPT

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Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’

Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’

The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both players in revenue orchestration, say the deal marks the beginning of “autonomous revenue systems,” where humans and agents will work together to unlock new levels of productivity and growth. When the deal closes

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Apple’s cinema lawsuit is raising eyebrows

Apple’s cinema lawsuit is raising eyebrows

Apple vs Apple was one of the most epic trademark battles in history. The Beatles’ record label Apple Corps sued Apple Computer (now Apple Inc) in a series of legal disputes over almost three decades until the latter finally paid $500 million to settle and acquire Apple Corps’ trademarks, allowing it to use the name

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How To Discover Who You Are As A Brand

How To Discover Who You Are As A Brand

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content strategy, or even a business strategy, you need to know who you are as a brand. It’s a step many marketers and business leaders overlook,

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A guide to being gaslit by tech platforms (the AI edition)

A guide to being gaslit by tech platforms (the AI edition)

When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many, it wasn’t just out of touch; it was patronizing, another reminder of how far the platform’s incentives have drifted from theirs. The message came via a blog post from Liz Reid, Google’s head

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