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Omnicom Shrinks. WPP Cuts. Publicis Grows.

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Omnicom Shrinks. WPP Cuts. Publicis Grows.

Google Cautions Businesses Against Generic Keyword Domains

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building distinctive brand names. Speaking on a recent episode of Search Off the Record, Mueller and fellow Search Advocate Martin Splitt discussed common challenges for photography websites. During the conversation, Mueller noted that many small business

The Trade Desk shares plunge after posting Q2 revenues of $694 million

The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime example of their unpredictability. The industry’s largest independent demand-side platform posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial

Walk a Thought’s identity for a flavoured syrups brand is sweet and stylish

Bouquet, a collection of infused flavoured syrups for cocktails, coffees and more, is the brainchild of food scientist and innovator Caroline Lafleur. Recently launching the brand, Caroline needed an identity that matched the whimsical nature of the flavours and artificial-free ethos of the recipes, so she turned to the French studio Walk a Thought. As

OpenAI Launches GPT-5 In ChatGPT To All Users

OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable system to date. OpenAI emphasizes a stronger focus on accuracy, instruction following, and long-form reasoning. Available Now To All ChatGPT Users For the first time,

Musk Says Ads in Grok Will Fund xAI’s AI Costs

Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform’s owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening. Musk, who purchased Twitter in 2022 before changing its name to X and folding it into his AI startup xAI, said he hoped advertising in Grok would generate funding

Rod Stewart revives the dead in bizarre AI tribute to Ozzy Osbourne

Over the years, we’ve lost many musical legends – most recently, the Prince of Darkness, Ozzy Osbourne. But it’s not just fans that have been mourning Oz, his musician pals have also paid their respects, including husky, hip gyrating singer, Rod Stewart. In a bizarre homage, Hot Rod created a series of AI selfies featuring

How Do I Avoid Cannibalization On Similar Products?

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion. That’s the question this month’s “Ask A PPC” will tackle: “I work for a company that has three

The secret to getting your marketing team to use AI

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence. The cautionary tale of Zillow’s iBuying collapse in

Vojtêch Luksch blends violent retro video games with the “grandma-core” of embroidered canvases

The artist Vojtêch Luksch currently lives and works in a tiny village Czech Republic. A graduate of masters in painting from the Faculty of Fine Arts Brno, Vojtêch is somewhat elusive on his Instagram account. The largely faceless artist posts incredible paintings of videogames translated onto embroidered canvases, creating a brilliant 3D texture that compliments

Ecosia & Qwant Launch European Search Infrastructure

Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in France who will receive a portion of results from a new European search index developed jointly with Qwant. The rollout marks the first implementation of the European Search Perspective (EUSP) joint venture, which has created

Elon Musk bets on AI (and Grok) to win back advertisers

He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand safety staff, who all tried to sketch out the platform’s future. At the center of it all is Grok, the in-house AI assistant Musk sees as key to X’s next act — and appeal to

Why I wouldn’t subject my child to Google’s AI storybooks

Another day, another creative AI tool to save us time and effort and protect us from the ordeal of having to interact with children. Google’s latest trick is a children’s storybook generator that the tech giant hopes will help parents get their kids off to sleep at night. You give Gemini a text prompt, and

Google Says AI Clicks Are Better, What Does Your Data Say?

Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time on the content they visit. But with no supporting data or clear definitions, the message reads more like reassurance than transparency. Rather than take Google

Fox News Gets Boost in Demo

This is TVNewser’s basic cable network ranker and cable news report for the week of July 28, 2025. MSNBC finished off July as the only network with declines in total viewers and the Adults 25-54 demo during primetime and total day. It was a mixed bag for its cable news competitors, with Fox News continuing

Vjotêch Luksch blends violent retro video games with the “grandma-core” of embroidered canvases

Effective SEO Organizational Structure For A Global Company

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often, SEO is seen as a localized effort, tactically delegated to regional teams or outsourced agencies. While local knowledge is critical, international SEO success demands structure,

Is it time for retail media networks to think beyond the ads?

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are

Is this Tekken 8 character redesign better than the real thing?

Bandai Namco has revealed a new character coming to fighting game Tekken 8 later in the year, and she’s already causing controversy. Miary Zo is said to hail from Madagascar and to practice a combat style that blends the island’s traditional martial art of Moraingy with other African fighting disciplines. But some fans are wondering

5 Key Findings On What Buyers Really Want

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots

Without clear benchmarks, creator fees swing widely

Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the talent agent sees are either inflated beyond reason or oddly underpriced. Where fees once mapped cleanly to scale — macro, micro, niche — those lines have blurred. Two creators with near identical followings can

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