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Omnicom Shrinks. WPP Cuts. Publicis Grows.

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OpenAI Is Pulling Shared ChatGPT Chats From Google Search

OpenAI Is Pulling Shared ChatGPT Chats From Google Search

OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search results. The company confirms it has disabled the toggle that enabled shared chats to be “discoverable” by search engines and is working to remove existing indexed links. Shared Chats Were “Short-Lived Experiment” When users shared a ChatGPT

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Amid budget scrutiny, marketers are driving growth through programmatic CTV

Amid budget scrutiny, marketers are driving growth through programmatic CTV

Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient, targeted and measurable

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Adobe wants you to edit its surreal AI video campaign

Adobe wants you to edit its surreal AI video campaign

Leaps in AI creative tech come so thick and fast these days that it can be hard to make them sound exciting any more, but Adobe‘s found a clever approach to promote the latest updates to its Firefly AI Video Model and to try to get artists on board. It’s launched a campaign that invites

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Bing Recommends lastmod Tags For AI Search Indexing

Bing Recommends lastmod Tags For AI Search Indexing

Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time tools like IndexNow offer faster updates, Bing says accurate lastmod values help keep content discoverable, especially on frequently updated or large-scale sites. Bing Prioritizes lastmod

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Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA

Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA

Nearly a year and a half after United Talent Agency accused one of media’s most heralded dealmakers, Michael Kassan, of misappropriating nearly $1 million in business funds for personal use, the two parties are putting an end to their legal drama. “UTA and Michael Kassan have agreed to amicably end their dispute,” a UTA spokesperson

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Decoding the world through Charles Auguste’s artistic direction

Decoding the world through Charles Auguste’s artistic direction

Charles Auguste’s practice, initially fed by a focus on physical disciplines like parkour, brings together visual arts and direction alongside performance. “The essence of my work lies in a co-creative relationship between the body and space”, seeking to “de-automate systems and places that are fixed in their primary function”, in Charles’ words. In interface with

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Should I Still Invest In SEO? (Yes, But Not In The Old Way)

Should I Still Invest In SEO? (Yes, But Not In The Old Way)

How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search, and the rise of third-party large language models (LLMs), it’s a different search experience. Over the past few months, many CMOs I’ve spoken with, as

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Email designer updates take center stage in Adobe Marketo July updates

Email designer updates take center stage in Adobe Marketo July updates

Adobe Marketo Engage began rolling out its July 2025 product updates on July 11, 2025, and enhancements are rolling out to customers throughout the month. The July release brings major improvements to the email designer Marketo introduced at the start of 2025, the tool’s API infrastructure and administrative tools. There are also several important deprecation

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Want back to school Apple deals? I think there are only 2 real options

Want back to school Apple deals? I think there are only 2 real options

If you’re a student that’s getting ready to go back to school, and you want a brand new Apple product for your studies, time was there was only one option: make the most of the Apple student discount directly from Apple. And that is still a great idea – you can get $100 off the

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PPC Audience Strategy: Targeting Vs. Observation

PPC Audience Strategy: Targeting Vs. Observation

If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads

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Publishers try to keep AI out while letting reality in

Publishers try to keep AI out while letting reality in

More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check. The usual suspects showed up — publishers,

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Tickets now available for September’s Nicer Tuesdays!

Tickets now available for September’s Nicer Tuesdays!

We’re finally back! We’ve spent the summer cooking up a corker line-up just for you. Come and complete your summer of creative inspiration at EartH Hackney for our September Nicer Tuesdays in London. At this month’s event, you can expect talks from An Chen, an artist and designer reflecting on the importance of staying true

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B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)

B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)

B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six

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American Eagle’s Campaign Is a Story of Ill-Fitting Insights

American Eagle’s Campaign Is a Story of Ill-Fitting Insights

Yes, this Sydney Sweeney x American Eagle campaign is blowing up across media and social media, snagging headlines left and right. Clearly, they didn’t sufficiently test the copy (among other things), and yet their stock price has surged despite the scandal. Which is going to lead some folks to claim all PR is good PR…

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Sony sues Tencent over Horizon Zero Dawn ‘clone’ – but the real issue is creative exhaustion

Sony sues Tencent over Horizon Zero Dawn ‘clone’ – but the real issue is creative exhaustion

Sony’s recent lawsuit against Tencent’s Polaris Quest studio over the game Light of Motiram, for similarities to the Horizon franchise, reads like a bizarre déjà vu moment for me, and I think for many gamers. And it speaks to a deeper issue with games and creativity. The claim? That Tencent’s new open-world, but unreleased, adventure

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How AI Is Revealing The True Potential Of Individual-Centric Marketing

How AI Is Revealing The True Potential Of Individual-Centric Marketing

A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They knew before I did. That’s the power of what I call B2Me, from broad strokes to

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Marketing Technology News and Community for MarTech Professionals

Marketing Technology News and Community for MarTech Professionals

© 2025 MarTech.org is a Trademark of Semrush Inc. Third Door Media is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston

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OpenAI Study Mode Brings Guided Learning to ChatGPT

OpenAI Study Mode Brings Guided Learning to ChatGPT

OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users through complex topics. While aimed at students, Study Mode reflects a broader trend in how people use AI tools for information and adapt their search habits. As more people start using conversational AI tools to

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Sharethrough, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists

Sharethrough, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists

This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as

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Blizzard’s latest AI art controversy suggests the big game studios will never learn

Blizzard’s latest AI art controversy suggests the big game studios will never learn

You would think big studios might have got the message by now, but Blizzard Entertainment appears to have just been caught by the AI police AGAIN. And the case shows there’s no better way to drive the conversation away from a product than the use of AI art. What is Diablo Immortal X Hearthstone? Who

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