Omnicom Shrinks. WPP Cuts. Publicis Grows.

Featured Stories

The GRADIENT

Omnicom Shrinks. WPP Cuts. Publicis Grows.

Read More

Industry News

Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis

Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis

Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge browser Available tools include multi-tab content analysis, voice navigation, and a unified search/chat interface. Features in development include task execution, topic-based organization, and a persistent AI assistant. Source

Read More
News Networks Can’t Match 2024

News Networks Can’t Match 2024

A year ago, the news cycle was beginning to fire on all cylinders as the 2024 presidential election was dealt a seismic jolt: Then-President Joe Biden announced he would be stepping down as his party’s presidential candidate, thrusting his vice president, Kamala Harris, into the spotlight. This same week in 2024 also saw the commencement

Read More
“The Alphas are coming” and we’re already understanding them wrong

“The Alphas are coming” and we’re already understanding them wrong

While statistics on young adults don’t always convey the whole story, they’ve led to surprising findings about this generation. “The fact that 47 per cent of Alphas want to build gaming worlds is a little scary, think Apple Vision Pro and where Alphas may want to spend large proportions of their time in the future.”

Read More
How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?

How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?

This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after migrating to a new platform. “We recently migrated our ecommerce store to a new platform, and despite following all the recommended SEO practices, our organic traffic dropped by 30%. What recovery strategies should we prioritize,

Read More
AI tools are rewriting the B2B buying process in real time

AI tools are rewriting the B2B buying process in real time

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Deep research tools like OpenAI and Perplexity allow buyers to circumvent traditional processes, streamlining decision-making in ways that render old sales funnels obsolete. TrustInsight.AI co-founder and

Read More
Houdini shares free workflows for game assets from Project Elderwood demo

Houdini shares free workflows for game assets from Project Elderwood demo

With its flexible node-based procedural approach, Houdini retains a strong place in our pick of the best 3D Modelling software. It’s highly regarded for CG work, and now we have new pipelines to make things easier. SideFX has released guides to the tools it developed for its latest tech demo, Project Elderwood. They include a

Read More
Which Marketing Jobs Are Most Affected by AI?

Which Marketing Jobs Are Most Affected by AI?

New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily

Read More
Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.

Read More
LABASAD opens applications for its October/November 2025 intake

LABASAD opens applications for its October/November 2025 intake

LABASAD has opened applications for its October/November 2025 intake. With a new academic year, the digital school aims to continue it’s mission of making creative education ever more accessible and contemporary – solidifying itself as an institution of our digital age. As such, LABASAD offers over 30 online master’s programmes – available in both Spanish

Read More
CSS Background Images Aren’t Indexed

CSS Background Images Aren’t Indexed

In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re invisible to Google Image Search. This could lead to missed opportunities in image indexing and search visibility. Here’s what Google’s Search Advocates advise. The CSS

Read More
Joe Manganiello Joins NBCUniversal Local’s Clear the Shelters

Joe Manganiello Joins NBCUniversal Local’s Clear the Shelters

Actor, director, host, producer and writer Joe Manganiello is joining NBCUniversal Local’s Clear The Shelters nationwide pet adoption and donation campaign this August. As part of his role, he’ll serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwide on August 8. Clear The Shelters is returning for its 11th

Read More
Sydney Sweeney’s “shameful” American Eagle ads are wrong on so many levels

Sydney Sweeney’s “shameful” American Eagle ads are wrong on so many levels

From its glossy campaigns to its patriotic name, clothing brand American Eagle is a physical manifestation of Americanism, so who better to represent it than All-American it girl, Sydney Sweeney? In a recent ad, Sweeney appeared in a (seemingly innocuous) denim campaign, but some critics speculated that a more sinister undertone lay beneath. While there’s

Read More
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities

Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities

You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While

Read More
Creative misalignment is the silent killer of marketing ROI

Creative misalignment is the silent killer of marketing ROI

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many organizations struggle to

Read More
How Gilberto Gil united the best in Brazilian design

How Gilberto Gil united the best in Brazilian design

Our São Paulo correspondent speaks to the creative team behind the legend’s innovative final tour, about visualising his daring yet emotive music and messages.

Read More
Google’s Top 5 SEO Tools

Google’s Top 5 SEO Tools

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools

Read More
Brands are discovering their sales associates are among their most valuable influencers

Brands are discovering their sales associates are among their most valuable influencers

On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We pretty much give them the mic and ask them to tell us about the new arrivals,” said Stacey McCormick, Aerie’s CMO. “She’ll

Read More
How we made made Castlevania: Nocturne a rare video game adaptation with a touch of elegance

How we made made Castlevania: Nocturne a rare video game adaptation with a touch of elegance

The Castlevania franchise is breaking the curse of video game adaptations, with the second season of Castlevania: Nocturne winning a positive reception on Netflix. Animated by Powerhouse Animation Studios, the series passes the Belmont family demon-killing business on to the next generation, set during the time of the French Revolution where vampires attempt to lead

Read More
ChatGPT Appears To Use Google Search As A Fallback

ChatGPT Appears To Use Google Search As A Fallback

Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears to use Google’s search results as a fallback for web pages that it cannot access or that are not yet indexed on Bing. According to Aleyda: I’ve run a simple but straightforward to follow test

Read More
The Big Weekend Show Wins the Night

The Big Weekend Show Wins the Night

The 7 p.m. ET edition of Fox News’ The Big Weekend Show was the night’s most-watched program in total viewers. The 5 p.m. ET hour was the peak hour over at CNN and MSNBC as CNN Newsroom with Jessica Dean and PoliticsNation with Al Sharpton led the way for their respective networks in total viewers.

Read More

Join Our Newsletter

For more professional opportunities join our newsletter.