Blueprint — page 167 | The Gradient

Omnicom Shrinks. WPP Cuts. Publicis Grows.

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Omnicom Shrinks. WPP Cuts. Publicis Grows.

Engineering discoverability in a multimodal world

AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps. Each

Avoid being late to class and bag $100 off the Galaxy Watch 7

Samsung may have just announced its latest Galaxy Watch 8 series, but that only means that its current Watch 7 model is even more affordable – with $100 off right now over at Amazon. This is great news for students who don’t need the latest-edition tech, and as a graduate myself, I can tell you

Validity Of Pew Research On Google AI Search Results Challenged

Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a

Is digital in-flight advertising missing from marketers’ media mix?

Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging. While in-flight advertising isn’t new, the digital nature of watching an ad

Welcome to the overstimulating 3D world of Iosif Abaab

Iosif Abaab is inspired by all things colourful, shiny, plastic and artificial. Not really a proponent of the rather stale ‘less is more’ theory, the 3D designer spends hours decking out his weird and wonderful creations, “obsessively adding more and more details”, he shares, “I like creating overstimulating visuals.” A lot of the hyperreal glossy

Google’s New AI Search Experiment

Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related links together based on the intent behind your query. What Is Web Guide? Web Guide replaces the traditional list of search results with AI-generated clusters.

TikTok Could Go Dark If US Doesn’t Get Control

TikTok, which is currently operating in the U.S. courtesy of a third 90-day deadline extension, is still facing an uncertain operational future. The social media application’s availability beyond the Sept. 17 deadline extension was thrown into more doubt after Commerce Secretary Howard Lutnick’s latest remarks Thursday. In an interview with CNBC’s Squawk on the Street,

“Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld

Ben Langsfeld is chief design officer at BUCK, a global creative company merging art, design, and technology to bring brands to life. Shaped by visual storytelling, Ben works in a variety of disciplines to push the boundaries of creative innovation. Across his career, he has worked with iconic brands such as BBC, Pepsi, Apple and

Google Search Central APAC 2025: Everything From Day 2

The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing. Cherry Prommawin opened by walking us through how Google parses HTML and highlights the key stages in indexing: HTML parsing Rendering and JavaScript execution Deduplication Feature

Outsmarting entropy: Shipping beyond the playbook

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome Will Allen, VP of media and AI privacy products at Cloudflare, to discuss the evolution of content creation and AI in today’s dynamic environment. We explore the critical role of playbooks in navigating change, the

Hanneke Rozemuller’s editorial illustrations delve into daydreams and everyday anxieties

“I see philosophy and psychology as a way to curb the utter absurdity that is life,” says Hanneke Rozemuller, an illustrator from a rural village in the north of the Netherlands who creates textural images that make sense of life. Each of Hanneke’s illustrations features the detachment of selves, allowing her figures to float through

Everything You Need To Know

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating. Since then, a lot has changed. Google has

Newsweek braces for the AI answer engine future

Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on. While Google’s rollout of AI summaries and zero-click features is still in its early days, the writing is on

The Cenobites terrified me as a kid, so Hellraiser: Revival has a lot to prove

The announcement of Clive Barker’s Hellraiser: Revival, made using Unreal Engine 5, signals we’re having a horror game renaissance. There’s a reason Hellraiser’s Cenobites have endured; they weren’t born to be slashers or jump-scare dead-ends despite first stalking our nightmares when Freddy Krueger was playfully turning our beds into blenders. The Cenobites were designed, crafted

Google Makes It Easier To Talk To Your Analytics Data With AI

Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions

Baltimore’s WBAL to Add Evening Newscast, Shuffle Meteorologists

Baltimore NBC affiliate WBAL is adding a 7 p.m. newscast that starts Monday, September 15. The newscast will be co-anchored by Jason Newton and Ashley Hinson, along with longtime morning meteorologist Ava Marie, who moves to 7 p.m. “Expanding our marketing leading news offerings is further proof of our continued commitment to our viewers,” WBAL president and general manager

DTAN studio is setting the printed page into motion with an unpredictability that “digital tools just can’t replicate”

DTAN (Don’t try anything new), is “a dream that started way back in high school”, co-founder Julia Schimautz tells It’s Nice That. It’s the place where the designer and printmaker first crossed paths with DTAN’s co-founder, Bianca Brandner, during their graphic design course. Even the earliest years of the pair’s creative careers were spent imagining

Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not

At Google Search Central Live Deep Dive Asia Pacific 2025, Cherry Prommawin and Gary Illyes led a session on how AI fits into Search. They asked whether we need separate frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Their insights suggest that GEO and AEO do not require wholly new disciplines. Photo

5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter

If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. Let’s examine five critical errors in

Wuchang Fallen Feathers review | Creative Bloq

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Wuchang: Fallen Feathers details (Image credit: Leenzee / 505 Games) Publisher 505 GamesDeveloper LeenzeePlatforms PlayStation 5 (reviewed), Windows PC (Steam & Epic Games Store), and

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