Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers swear by it, while others remain skeptical, and opinions are increasingly polarized. In reality, PMax is neither flawless nor fundamentally flawed. It is a campaign type with both advantages and drawbacks, and deciding whether to
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Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients. Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon request,
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Collins aimed to visualise Muse Group’s unified goal, something they call “creative fluency”, where playing and creating music becomes second nature – technical barriers dissolve and musicianship becomes as easy as listenership. Fusing the identities across this ecosystem promises to help the brand grow for years to come as well as set itself apart from
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Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in both search and large language models (LLMs). This week, we’re getting tactical. Because understanding the shift is one thing, operationalizing it across your team is another. In this issue,
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Brainlabs has acquired Los Angeles-based agency Exverus Media, giving the global performance media shop a West Coast foothold and expanding its media buying capabilities across the funnel. Terms of the deal were not disclosed. The addition of Exverus, which manages more than $100 million in client media spend, grows Brainlabs’ U.S. billings to $1 billion
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Up until now, I’ve been using a basic household iron for my Cricut heat transfer projects using my Cricut Maker 4. But that’s all about to change thanks to Cricut’s latest promotion whereby it’s offering a free Cricut Hat Press (worth £139.99) with the purchase of any Cricut heat press or cutting machine. Psst –
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WP Engine announced the release of its AI Toolkit, a way to easily integrate advanced AI search and product recommendations into WordPress websites, plus a Managed Vector Database that enables developers to easily integrate AI features directly into websites. Smart Search AI WP Engine’s AI Toolkit helps WordPress site owners improve search and content visibility
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Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift in mindset. But don’t worry: You don’t need a computer science degree to navigate it. What’s required is a clear understanding of how search behavior and Google’s capabilities are evolving—and how to meet those changes
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Elements of visual decoration and illustration also enhance this feeling of discovery, like the hand-drawn lines and strokes that adorn pages of menus and apparel labelling, connecting various elements. While these marks may initially come across as whimsical and random, there’s usually a logic to their application, as seen in a deconstructed version of the
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Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it would be viewed as duplicate content, but he also stated it could make sense to take steps to prevent indexing. LLMs.txt Llms.txt is a proposal to create a new content format standard that large language
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Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next. AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it is reshaping the marketing playbook
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As a creative, I’ve been careful to temper my use of AI in my workflows. None of us are quite sure how things are going to pan out, as Disney and Universal’s lawsuit against Midjourney perfectly exemplifies. I definitely don’t want to be too deep in and unable to turn back against the tide. But
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A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested GPT-4.1-based models with natural language queries for 50 major brands and found that 34% of the suggested login links were either inactive, unrelated, or potentially dangerous. The results suggest a
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Fox has reached the finish line of the 2025-26 upfront cycle. Today, ADWEEK learned that Fox has officially closed its upfront discussions, achieving double-digit volume growth across its portfolio. “The Fox portfolio of industry-leading sports, news, and entertainment content delivered double-digit revenue growth in the upfront for the second year in a row,” Jeff Collins,
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“Historically, the football industry has been very insular, gatekept and also very commercial. It’s not typically behaved like a cultural industry,” says Holly Gilbertson, managing partner of Pacer, a creative studio built to accelerate the cultural visibility of women in sport. “Covid got a whole generation of women thinking about movement in a different way.
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There was a post on social media about so-called hustle bros, and one on Reddit about an SEO who lost a prospective client to a digital marketer whose pitch included a song and dance about AI search visibility. Both discussions highlight a trend in which potential customers want to be assured of positive outcomes and
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Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened
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The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and other long-term risks in the rearview as it chases speed and scale. Brands and agencies are rapidly adopting AI tools
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The esteemed graphic designer shares an essay and drawings from his legendary 100 Day Project, showing what vital roles routine, practice, observation and dedication play in the creative process.
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I recently saw Stephen Kenwright speak at a small Sistrix event in Leeds about strategies for exploiting Google’s brand bias, and a lot of what he said still feels as fresh today as it did over a decade ago when he first started promoting this theory. Right now, the search experience is changing more than
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