Blueprint — page 18 | The Gradient

Paramount, Warner, and the Price of Consolidation

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Paramount, Warner, and the Price of Consolidation

Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse

Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic, and where your local reporting lives. Here’s what matters for you and your work. Reddit Gained Top Positions In Every Niche After The May Core Update SE Ranking analyzed 100,000 keywords and found Reddit grew

Inside DUDE Wipes’ unconventional sports sponsorship strategy

Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field. Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on the lower backside of every

Fancy a fresh set of nails? Caitlin McCarthy’s animated acrylic body horror might make you think again

London-based animator Caitlin McCarthy usually works in commercials, but she loves to make her own stuff too – “mostly to remind people I’m a horrible girl deep down,” she says. Her animations, admittedly, are pretty gross. Centring women partaking in the eating of bugs whilst lying on the kitchen floor (who hasn’t done this?) and

AI Bots Keep Overloading Servers. Should Website Owners Keep Paying?

AI bots are increasingly affecting website performance, analytics, infrastructure costs, and content visibility. New research and infrastructure data suggest that the challenge is no longer simply scraping, but managing how automated traffic interacts with websites and the businesses that depend on them. Scraping Is The Least Of The Problems Many discussions among SEOs and site

MS NOW Only Network to Grow Across All Dayparts

This is TVNewser’s basic cable network ranker and cable news report for the week of June 1, 2026. MS NOW began the month on solid footing as it was the only cable news network to finish with gains in total viewers and the Adults 25-54 demo during primetime and total day. This was the week

The creative trends defining World Cup advertising

The FIFA World Cup is here, and the advertising battle is in full swing. Global sponsors are unveiling major campaigns while football legends are appearing across multiple brands, and marketers are competing for attention around what promises to be one of the biggest cultural and commercial moments of the decade. (Also see the best World

5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3

Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. Five

Signal orchestration reveals which accounts are ready to buy

When your sales team says the leads coming from marketing aren’t good enough, are they wrong? In most cases, the problem isn’t lead volume. It’s signal quality. Marketing routes contacts based on activity rather than account readiness. Your sales team picks up the phone to a contact who once browsed your pricing page. Meanwhile, a

Cultural

Culture is what shapes societies. Passed down through generations, it functions as a collective framework for interpreting the world around us. Eid Al Adha Eid Al Fitr Egyptian girl with her cat Japanese girl with a fan Gustav Klimt

Why Your Team Thinks They’re Nailing PESO Model® Integration (And Why They’re Not)

Most teams mistake coordination for PESO Model® integration. Learn about the necessary behaviors, shared accountability, and metrics that compound. The post Why Your Team Thinks They’re Nailing PESO Model® Integration (And Why They’re Not) first appeared on Spin Sucks.

AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way

Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing through a competitor’s comparison post.

Agency AI pitches are starting to face harder questions

Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but the prominence of the language surrounding it (you may have noticed). Since the early 2020s,

Tickets now available for July’s Nicer Tuesdays!

Tickets are now available for Nicer Tuesdays London, on 7 July at EartH Hackney, featuring another selection of brilliant creatives curated just for you! We’ll be welcoming Lily Kong, the illustrator known for her vibrant landscape works which explore emotion and drama through movement and setting. As well as that, Alfie Whiteman will be taking

Google Search Sends 23% Of Queries To The Open Web

For every 1,000 U.S. Google searches, 232 clicks reach what SparkToro calls the open web, according to new data drawn from Similarweb’s clickstream panel. The report, published by SparkToro co-founder Rand Fishkin, found 68% of U.S. searches ended without any click from January through April. Its 2024 report, based on Datos data, separately reported 360

Why the World Cup Will Have In-Game Ads For the First Time

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When the World Cup kicks off on Thursday, viewers across the world will see something they have never seen before in a soccer match: in-game

The Toy Story 5 x Porsche collab feels like a grown-up Hot Wheels fantasy come to life

My son has a Buzz Lightyear Hot Wheels car, and I never knew how much I wanted to see it in real life until today. At the Toy Story 5 premiere, Pixar served up a stunning, unexpected Porsche collaboration. I’m calling it right now: it’s the brand collab of the year, even if no one

Google Is Adding Business Profile Tools To The Gemini App

Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates at its Google for Brazil event. Both features will begin rolling out globally this month, excluding the EEA and UK. Business Profile features in Gemini are being released gradually and

How events are helping marketers cut through the noise

Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise. In this

Paschoal & Loiola

Paschoal & Loiola© Realizadora de Sonhos guiada pela integridade, inovação com propósito, felicidade do cliente, respeito ao meio ambiente, valorização dos colaboradores, paixão pela qualidade e parceria com confiança.

Claude Is The Fastest-Growing AI Traffic Source, Per New Data

Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. For transparency, SE

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