Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. Mueller laid out his reasoning in a Bluesky thread. He was responding to a question from Lily Ray about why Google publishes LLMs.txt files and markdown pages, even though they
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Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the “quantity over quality” era of spam
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This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be winning?How are smaller outlets ranking faster than us on the same news?Why is our ad stack tanking Core Web Vitals on our highest-traffic pages? In
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Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by year end, and when it
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As you’ve not shared this, I’d love to know: does your manager know of your ambition yet? If you have been sharing your goals with them, but not felt supported, this requires a completely different response – and it also depends on how supportive the agency is in developing staff and emerging leaders. But as
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This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what
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Google Revamps Its Iconic Search Bar for the First Time in 25 Years The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. For 25 years, Google Search has trained people to type a few
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Sony just unveiled its new luxury Bluetooth headphone, the oddly named 1000X The Collexion. But after sitting through a press briefing, I’m happy to report that its name is the only ridiculous thing about it. 1000X The Collexion will cost $650 and apparently cherry picks all the best bits of a decade of the 1000X
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YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through
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Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams still tend to manage martech through disconnected projects and expanding tool stacks. Today’s enterprise marketing and creative environments are no longer mere collections of tools.
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TL; DR The PESO Model® has six maturity stages: Foundation, Pilot, Scale, Systemize, Real-Time, and Leadership. New data from the PESO Model® Diagnostic shows that 91% of teams are stuck in the bottom half of the ladder, even though nearly half describe themselves as “integrated.” That gap between claim and practice is the most important
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Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely both claim credit for the same conversion. Not to mention studies we have done reviewing one transaction at a time to find out organic search or Google Shopping transactions were being
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You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a page you never intentionally visited. That’s called “back button hijacking,” and Google is cracking down on the practice. Execs warned website owners
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Jean Pierre Consuegra and Leo Horton muse on the beauty of long timelines, the power of the Instagram DM and why creative partnerships are best when you’ve got different specialisms to bring to the table.
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On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San Francisco and said something you almost never hear from a tech CEO: Growth is the problem. Anthropic had planned for a 10-fold expansion. What it got was 80-fold growth in Q1, on an annualized basis.
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Sunday’s episode of 60 Minutes saw Anderson Cooper sign off from the news magazine after 20 years. During the Overtime portion of 60 Minutes, Cooper reflected on his time at the CBS News program, calling it a “hell of a ride.” The segment looked back at the numerous stories he filed for the program, with
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In honour of its 20th anniversary, Spotify recently launched a celebratory new campaign looking back at its golden years, and with it came a new app icon. While at first I was blinded by the logo’s glitzy disco ball design, I’ve become increasingly disgruntled by its presence on my carefully curated home screen, and it
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Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output. As someone who has spent the last decade helping companies recover from Google algorithm updates, my spidey senses
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Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic AI. LiveRamp is a data collaboration
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Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of
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