Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies, especially as its former parent
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The work of Lucien Freud (who himself will soon be depicted on the big screen in the upcoming film Moss & Freud, played by Derek Jacobi) informed the style of unfinished Christopher paintings which, in the film’s world, were begun by Sklar in the 1990s. For that reason, Freud and “figurative painters from the end
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I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their perspective, nothing was being done to fix it. The SEO saw it very differently. They had submitted more than 1,400 tickets over the previous 18
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Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday. Publicis is betting the acquisition will position it as a leader in agentic transformation—or the use of AI agents to automate and collaborate on corporate workflows. “Where we truly need LiveRamp is to win a fair share
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As a society, many of us often have a good whinge about the price of things, but skincare brand The Ordinary is here to prove that it could be much worse. Its new pop-up shop, the Markup Marché, has attracted attention for its obscene price tags, from $175.90 bananas to $305.90 avocados. And how can
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Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines in search traffic. Lynch said:
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Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel increasingly achievable. However, more creative output doesn’t automatically translate into greater marketing impact. The challenge is no longer simply producing more work. It’s enabling creative
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BMK ? BUDAPEST CULTURAL CENTER The BMK identity is built on a modular visual system representing cultural connection, community networks, and the diversity of Budapest. The interlocking geometric forms act as visual metaphors for interaction, collaboration, and continuous cultural exchange. The system emphasizes BMK’s role as a cultural hub connecting communities, institutions, and programs. The
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On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a training bot. An agent. Google-Agent is the user agent string for AI systems running on Google infrastructure that browse websites on behalf of users. When someone asks an AI assistant to research a product, fill
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Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips. That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves
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As food has taken over as her focus, Steph has a new take on colour: “It’s definitely leant more into the painterly side,” she says, and new palettes have emerged from the different textures and surfaces of food the illustrator has drawn – like her airy line up of deserts that look like they would
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If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from a citation or a recommendation before they ever hit your site. The click never happens. But the influence did. That’s the measurement problem most marketing
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Top of the Ticker: During the Society of Advancing Business Editing and Writing’s annual conference recently held in Philadelphia, CBS News’ managing editor Charles Forelle stressed to Semafor’s Ben Smith that his network’s editorial independence operates without any owner influence. “The convention in American journalism is that the owners are independent of the news operation, and
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Warmer weather is approaching, and if you’ve got a vacay booked for the near future, let me share my travel tech essentials with you. A lot of people don’t consider tech to be a top priority when packing for a holiday (since we’re all trying to get away from our phones and displays, right?), but
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On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention: “Meta Is Dying.” She highlights that Meta lost daily active users in Q1 2026, falling from 3.58 billion in Q4 2025 to 3.56 billion. Angwin sees this as the beginning of
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“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great branding and a wake-up call. The point of branding is differentiation, but that’s been lost in the fog of AI sameness. Your brand is your promise of value,
Read MoreIdentity for architecture studio Cera, reflecting its narrative, history-driven approach. Structured typography, curated references, and a refined logotype balance between clarity, atmosphere, and timelessness.
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Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce a clear citation lift across Google AI Overviews, AI Mode, or ChatGPT. These developments weaken two common pitches for schema markup: increased SERP visibility and potential AI citation gains. This article
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The most important AI lesson senior marketers are learning: start with the process, not the agent. Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of why there are so many conflicting views about where AI adoption really is right now — and more importantly, why
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The idea for this new print project was initiated by a small group across Lonely Planet’s editorial, design and photography teams that came together to “carve out space for more experimental, creative work”, shares Matthew, led by Nitya Chambers, the brand’s senior vice president. The team at Lonely Planet were keen to lean back into
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